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Netherlands/Belgium

Tulipmania

Program No. 10137RJ
From the floor of the world’s largest flower auction to prized botanical gardens to the works of the Golden Age Masters, discover the history of the iconic tulip.

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At a Glance

In the early 17th century, amateur speculators in North Holland sold their farms and possessions to bet big on the hottest new commodity on the market: tulips. First imported from Turkey in the mid-1600s, the bloom became a status symbol and extraordinarily expensive luxury during the Dutch Golden Age. At the height of tulip mania, 12 acres of land were reportedly offered for a single Semper Augustus bulb. Learn the story of the tulip craze, go inside today’s evolved tulip industry and discover the flower’s lofty place in Dutch culture.

Best of all, you’ll…

  • On the floor of the world’s largest flower auction watch as more than 20 million flowers are bought and sold in a daily flurry of activity.
  • A tulip farmer discusses the art and the business of growing tulip bulbs at his farm.
  • Art experts at museums in Amsterdam highlight Vermeer, Frans Hals and other masters of the Dutch Golden Age.
Visit the Road Scholar Bookshop
You can find many of the books we recommend at the Road Scholar store on bookshop.org, a website that supports local bookstores.
The Embarrassment of Riches
by Simon Schama
An engaging cultural history and much more, this book is a study of the Dutch in the 17th century and their surprising challenge to Spanish rule.
Amsterdam, A Traveler's Literary Companion
by Manfred Wolf (Editor)
Organized by district, these 17 contemporary short stories by modern Dutch writers, including Cees Nooteboom and Geert Mak, are set amid the canals, cafes and neighborhoods of Amsterdam.
The Undutchables
by Colin White
A laugh-out-loud, irreverent guide to Dutch character and habits, including how to drink coffee and why you shouldn't even think about haggling over prices.
Eyewitness Guide Brussels, Bruges, Ghent & Antwerp
by Rebecca Miles
This superbly illustrated guide features color photos and maps of city neighborhoods, with information on history, culture and sightseeing.
Fodor's Amsterdam with the Best of the Netherlands
by Fodors
The up-to-date Fodor's guide features invaluable recommendations on where to stay and eat and what to do throughout the Netherlands. Compact and portable, it's ideal for either a weekend trip or an extended visit.
The Netherlands in a Nutshell
by Frits Van Oostrom
With information on the Dutch East India Company, Huygens, Spinoza, Van Gogh, the Great Flood, the Dutch overseas colonies and much more, Van Oostrom's popular primer covers the essential highlights of Dutch history.
Good Beer Guide Belgium
by Joe Strange, Tim Webb
The seventh edition of Webb's invaluable guide to breweries, beers and bars.
Benelux Map
by Michelin Travel Publications
Covering the Netherlands, Belgium and Luxembourg at a scale of 1:400,000.
Tulipomania
by Mike Dash
The story of the world's most coveted flower and the extraordinary passion it aroused, this vivid history traces the tulip from its origins on the Turkish steppes to its status as an absurdly desired object in Europe and its key role in the financial follies of 17th-century Holland.
Girl in Hyacinth Blue
by Susan Vreeland
This finely-crafted novel tells the story of the girl in an imagined, undiscovered portrait by Vermeer. Created in the 17th century, the painting passes through a number of people's hands, providing a series of tales that reflect the history and character of Holland and Europe through the years.
A Worldly Art
by Mariet Westermann
This appreciative analysis of Dutch art in its Golden Age (1585-1718) features 100 exemplary illustrations by Rembrandt, Vermeer, Pieter de Hooch, Frans Hals and other Old Masters.
Amsterdam, A History of the World's Most Liberal City
by Russell Shorto
Russell Shorto opens this delightful ode to an adopted city with his daily journey, by bike of course, through his neighborhood to drop off his toddler son. He spins a tale of a diverse city wrestled from the sea, its coffee shops, canals and its personalities and politics, with panache.
Girl With a Pearl Earring
by Tracy Chevalier
Chevalier's richly drawn novel imagines the story behind Vermeer's mysterious portrait of a turbaned girl with a pearl earring.
Brilliant Orange: The Neurotic Genius of Dutch Soccer
by David Winner
A British journalist, Winner interviews football stars -- along with architects, political scientists and novelists -- in this insightful, humorous look at the transformation of Dutch society since the 1970s.
Tulip Fever
by Deborah Moggach
In this surprise bestseller, set in 1630s Amsterdam, a man contracts the talented painter Jan Van Loos to paint a portrait of him and his beautiful wife, Sophia. A vivid drama unfolds as a mutual attraction develops between Van Loos and Sophia.
Why the Dutch are Different
by Ben Coates
Mingling history with travelogue, Coates speaks to why the Netherlands is such fascinating country. He explains the significance of milk, beer and the color orange in the lives of the Dutch, their world-famous culture of tolerance and much more.
Niccolo Rising
by Dorothy Dunnett
From the reigning queen of historical fiction comes this fast-paced, thoroughly-researched novel of ambition and worldly goods in 15th-century Bruges. This is the first volume in her House of Niccolo series.
The Botany of Desire
by Michael Pollan
Four marvelous essays on four plants, all with the common theme of how well each has manipulated humans for its benefit. The plants are: the apple, the tulip, the potato, and marijuana. Pollan's writing is beautiful, and the apple essay alone -- you'll never think of Johnny Appleseed in the same way! -- is as satisfying an essay as we've read in a long time.
The Diary of a Young Girl, The Definitive Edition
by Anne Frank
The classic story of an adolescent Jewish girl's life and thoughts while in hiding with her family in Nazi-occupied Holland. A new edition with added material.
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13 days
12 nights
26 meals
11 B 7 L 8 D
DAY
1
In Transit to Program
In Flight
DAY
2
Arrive Amsterdam, Check-in, Orientation, Welcome Dinner
Haarlem
D
Carlton Square Hotel

Activity note: Hotel check-in from 3:00 p.m.

Afternoon: Hotel check in will be available at 3:00 PM. The hotel will store your bags if you wish to explore the area while you wait for your room to become available. After checking in to the hotel and getting your room, take some time to freshen up and relax before our Orientation session. Orientation: 5:00 p.m. The Group Leader will greet everyone and lead introductions. We will review the up-to-date program schedule, discuss roles and responsibilities, logistics, safety guidelines, emergency procedures, and answer questions. We will review COVID-19 protocols and will adhere to applicable requirements and guidelines throughout the program. Breakfasts will typically be European-style buffets with cold cuts, cheeses, cereals, yogurt, fruit, breads, milk, juice, coffee, tea, water. Lunches are usually plated meals and dinners are typically 3-course plated meals. Periods in the schedule designated as “Free time” and “At leisure” offer opportunities to do what you like and make your experience even more meaningful and memorable according to your personal preferences. The Group Leader will be happy to offer suggestions. Program activities, schedules, personnel, and indicated distances or times may change due to local circumstances/conditions. In the event of changes, we will alert you as quickly as possible. Thank you for your understanding.

Dinner: We will enjoy our welcome dinner in the hotel dining room.

Evening: At leisure. Continue getting to know your fellow Road Scholars, settle in, and get a good night’s rest for the day ahead.

DAY
3
Haarlem, Frans Hals Museum
Haarlem
B,L,D
Carlton Square Hotel

Activity note: Walking about 3 miles over approximately 4 hours; some unavoidable stairs and cobblestones; periods of standing in the museum. Use of public transportation.

Breakfast: In the hotel dining room.

Morning: Joined at the hotel by an art historian this morning, we’ll settle in for a lecture about art in the Dutch Golden Age, which began in approximately year 1600 when the Dutch gained independence from Spanish Catholic rule, and continued up to about 1672. We’ll then set out for an expert-led walk through the beautiful old city center of Haarlem followed by a visit to the St. Bavo Church, which holds the biggest church organ of the Netherlands.

Lunch: At a local restaurant.

Afternoon: We’ll then set out on foot led by our Group Leader and go on a field trip to the Frans Hals Museum, dedicated to one of the famous painters of the Golden Age. Upon arrival at the museum, a staff member will lead the group for a chance to see art of the Dutch Golden Age, which we learned about during in the morning lecture.

Dinner: In the hotel dining room.

Evening: At leisure.

DAY
4
Flower Auction in Aalsmeer, Bulb Farm
Haarlem
B,L,D
Carlton Square Hotel

Activity note: 6:30 AM departure; Driving about 30 miles (50 km); approximately 1.5 hours total for the day, with stops. Walking up to 4 miles total throughout the day, some places can be very crowded; some stairs in the flower auction building; uneven terrain at gardens and bulb farm.

Breakfast: Early breakfast in the hotel dining room.

Morning: After breakfast, we’ll board a motorcoach and travel with a local expert and go on a field trip to the flower auction in Aalsmeer where nearly 14 million flowers and 1.5 million plants are sold daily. While here, we will learn how the auction works and walk above a sea of flowers. Then, we will drive a short distance to visit the Aalsmeer Historic Garden where we will learn from a local expert about the history of flower production in the Netherlands. These iconic botanical grounds exemplify four centuries of living history and represent the evolving significance of flowers in Dutch life. Afterward, we will make another short transfer to visit the Cruquius Museum, a former steam pumping station, which pumped all the water out of the former Haarlemmerlake. A member of the museum staff will show us around and explain how this facility functioned.

Lunch: In a local restaurant.

Afternoon: After a short motorcoach ride, we’ll meet a bulb-farmer who will lead us around the fields while explaining all about his company and bulb growing in general. We’ll then return to the hotel.

Dinner: In the hotel dining room.

Evening: At leisure.

DAY
5
De Keukenhof Gardens
Haarlem
B,D
Carlton Square Hotel

Activity note: Getting on/off motorcoach; driving about 30 miles (48 km) roundtrip; approximately 1 hour total. Amount of walking at de Keukenhof Gardens dependent on personal interest; some uneven terrain in the gardens.

Breakfast: In the hotel dining room.

Morning: This morning we will be joined by a historian for a lecture on the history of tulips and their cultural role in the region. We will then board a motorcoach for an all-day field trip at the Keukenhof, the Netherlands’ most famous open-air flower park with about 6 million blooming bulbs. At your own pace, take time to explore the expansive grounds seeing many types of flora, stroll through greenhouses, and learn about the gorgeous flowers on site.

Lunch: This meal has been excluded from the program cost and is on your own to enjoy what you like. Your group leader will be happy to offer suggestions.

Afternoon: We’ll continue our self-led morning field trip at the Keukenhof. At a predetermined time and place, we’ll meet for group transfer back to the hotel.

Dinner: In the hotel dining room.

Evening: At leisure.

DAY
6
Canals, Amsterdam Historical Museum
Haarlem
B,L,D
Carlton Square Hotel

Activity note: Getting on/off motorcoach; driving about 37 miles (60 km) throughout the day; approximately 1 hour total, with stops. Walking up to 4 miles total throughout the day, some places can be very crowded; cobblestones and stairs; periods of standing in the museum. Getting on/off boat; ride is approximately 1 hour.

Breakfast: In the hotel dining room.

Morning: We will depart the hotel by motorcoach. Arriving to the dock in Amsterdam, we’ll go on a field trip through the canals of Amsterdam by boat as our Group Leader offers commentary. Continuing our field trip, we’ll go on a walk led by a local expert through the city center, which will end near the flower market. On our way, we’ll pass by such sites as the Old Church, the National Monument, the Royal Palace, and the New Church.

Lunch: At a local restaurant.

Afternoon: We'll then travel to the Amsterdam Historical Museum to see the glory of the Dutch Golden Age. As we move through the museum led by a museum staff person, we will learn about the history of Amsterdam and the significance of certain pieces in the exhibitions.

Dinner: At a local restaurant.

Evening: We’ll then return to the hotel by motorcoach. The remainder of the evening is at leisure.

DAY
7
Rijksmuseum, Free Time
Haarlem
B
Carlton Square Hotel

Activity note: Getting on/off motorcoach; driving about 37 miles (60 km) roundtrip; approximately 1 hour total. Walking about 2 miles; approximately 2 hours; city sidewalks and in the museum; some places may be very crowded. Opportunities available for additional walking during free time.

Breakfast: Hotel buffet.

Morning: Via motorcoach, we’ll arrive for a field trip led by a museum expert at the Rijksmuseum in Amsterdam. On site, we’ll see the art of the Golden Age, including work by masters such as Rembrandt and Vermeer. Once our guided tour concludes, you may choose to continue to explore the museum on your own. Tickets are valid for the day, but do not allow for re-entry.

Lunch: On your own to enjoy what you like.

Afternoon: Free time. This period of time has been set aside for your personal independent exploration to see and do what interests you most in Amsterdam. Please refer to the list of Free Time Opportunities. The Group Leader will be happy to offer suggestions. Transportation to the hotel will be available at two different times from a designated location, or you may make your own way back to the hotel.

Dinner: On your own to enjoy what you like.

Evening: At leisure. Prepare for check-out and transfer in the morning.

DAY
8
Transfer to Ghent, Rotterdam
Ghent
B,D
Ghent River Hotel

Activity note: Getting on/off motorcoach; driving about 136 miles (229 km) total throughout the day; approximately 2.5 hours total, with stops for field trips. Walking about 2 miles.

Breakfast: Hotel buffet.

Morning: After checking out of the hotel, we will board a motorcoach to begin our transfer to Ghent. On our way, we will enjoy a drive through Rotterdam to learn about the city's architecture. During our field trip, we will see such sites as the famous Cubic Houses, which are like an M.C. Escher drawing brought to life. We will end our bus tour at the famous Market Hall of Rotterdam.

Lunch: On your own in the Market Hall.

Afternoon: Enjoy some free time to explore the Market Hall. We will meet at a designated time and location to continue our transfer to Ghent. Upon arrival in Ghent, we will check into the hotel. Take some time to freshen up and relax before we meet for dinner.

Dinner: In the hotel dining room.

Evening: At leisure.

DAY
9
Welcome to Ghent, Historical Walk, Independent Exploration
Ghent
B,L
Ghent River Hotel

Activity note: Walking about 2 miles during group activities; approximately 2.5 hours; city sidewalks and unavoidable cobblestones. Opportunities for additional walking according to personal interest during time for independent exploration.

Breakfast: In the hotel dining room.

Morning: This morning, we will gather for a lecture from an art expert on Flemish Art.

Lunch: At a local restaurant.

Afternoon: After lunch, we will set out on foot for an expert-led walk in the city of Ghent, a medieval city where the Industrial Revolution began in the 19th century. Walking along the canals through the historical center with its many squares (Vrijdagsmarkt, Groentenmarkt, and Koorenmarkt), we’ll see sites such as the medieval fortress of Gravensteen, the meat market, and St. Bavo Church, which houses the famous Van Eyck altarpiece. (Please note that we will not go inside St. Bavo Church to see the altarpiece as a group.) The rest of the afternoon is free time.

Dinner: On your own to enjoy what you like.

Evening: At leisure.

DAY
10
Antwerp, Rockoxhuis Museum, Cathedral of Our Lady
Ghent
B,L
Ghent River Hotel

Activity note: Getting on/off motorcoach; driving about 75 miles (120 km) total throughout the day; approximately 2 hours. Walking up to 4 miles total throughout the day, uneven pavement, cobblestones in the old city center; periods of standing in the museum; some places can be very crowded.

Breakfast: In the hotel dining room.

Morning: This morning we will board a motorcoach and head to Antwerp. From the medieval riverside fortress to modern waterfront creations, Antwerp is full of enchantments. While here, we’ll take an expert-led field trip to the Rockoxhuis Museum with a special emphasis on the symbolic meaning of flowers. Many of the flowers and plants in paintings and Western art are easy to recognize, but lesser known are their deeper meanings, which we will explore.

Lunch: At a local restaurant.

Afternoon: Next, we will set out on an expert-led walking field trip in the old medieval city center of Antwerp, including a visit to the famous Cathedral of Our Lady. The 14th Century Gothic cathedral is the home of several paintings of Peter Paul Rubens and other Baroque artists, which we will see accompanied by commentary. We will then transfer back to Ghent.

Dinner: On your own to enjoy what you like.

Evening: At leisure.

DAY
11
Zeeland Flanders, Visit a Private Garden, Polder Landscape
Ghent
B,L,D
Ghent River Hotel

Activity note: Getting on/off motorcoach; driving about 75 miles (120 km) total throughout the day; approximately 2 hours total, with stops. Walking about 2 miles throughout the day; uneven terrain in the garden and by the polders.

Breakfast: In the hotel dining room.

Morning: This morning we will drive to Zeeland Flanders where we will visit an impressive private garden of two owners who have worked on it for decades. After learning the story of the garden, we’ll be free to explore the 5,200 square meter garden independently.

Lunch: At a local restaurant in Sluis, a town within Zeeland Flanders.

Afternoon: After lunch, we will board the motorcoach for an expert-led field trip through the polder (reclaimed land) landscape. While here in “polder country,” we will learn about the water management system (historically the famous windmills) that the Dutch use to reclaim land from the sea.

Dinner: In the hotel dining room.

Evening: At leisure. You might like to have a stroll into Ghent.

DAY
12
Bruges, Groeninge Museum
Ghent
B,L,D
Ghent River Hotel

Activity note: Getting on/off motorcoach; driving about 62 miles (100 km) total throughout the day; approximately 2.5 hours, with stops. Walking up to 4 miles total throughout the day; city sidewalks, some unavoidable cobblestones and stairs; some places can be very crowded.

Breakfast: In the hotel dining room.

Morning: This morning we will board a motorcoach to Bruges. On an expert-led walk in the beautiful, fairytale city of Bruges, we will stroll along the Minnewater Park, the Begijnhof (courtyard of the Beguines – secular nuns), the city's medieval street, and finishing at the Belfry of Bruges on the market square.

Lunch: In a local restaurant.

Afternoon: We will then be provided with tickets to explore the Museum of Flemish Primitives (also known as the Groeninge Museum) independently. This museum houses a beautiful exhibit of paintings by Flemish primitives in the 15th and early 16th centuries. Then, enjoy independent exploration for the remainder of the afternoon.

Dinner: We will enjoy our Farewell dinner in the hotel dining room.

Evening: At leisure. Prepare for check-out and departures in the morning.

DAY
13
Program Concludes
Ghent
B

Activity note: Hotel check-out by 11:00 a.m. See your program’s “Transportation Information” regarding transfers. Driving transfer to the airport is about 42 miles; approximately 1.5 hours.

Breakfast: In the hotel dining room. This concludes our program.

Morning: If you are returning home, safe travels. If you are staying on independently, have a wonderful time. If you are transferring to another Road Scholar program, detailed instructions are included in your Information Packet for that program. We hope you enjoy Road Scholar learning adventures and look forward to having you on rewarding programs in the future. Don’t forget to join our Facebook page and follow us on Instagram. Best wishes for all your journeys!






Important registration tip:
If you want to attend the live lecture, please do not wait until the last minute to enroll.
If you enroll after a lecture is complete, we’ll send you a recording of the event.