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Road Scholar Sponsorships

Introduce Your Organization to Our Community

 

Since 1975, not-for-profit Road Scholar has inspired millions of older adults to learn, discover and travel. We partner with the world’s leading colleges, universities, as well as non-profit and for-profit institutions to support our lifelong-learning mission.

100,000
Travelers per year
300,000
Facebook Followers
77
Average Net Promoter Score (out of 100)
Why become a Road Scholar sponsor?

When you become a Road Scholar sponsor, you connect your organization with the world leader in educational travel for older adults. With thousands of learning adventures throughout the United States and in more than 100 countries around the world, there is no other organization that can match the breadth of our educational offerings. In a typical year, more than 100,000 participants travel with us, spending a total of 500,000 nights in a wide range of accommodations around the world. Our participants give our learning adventures an average Net Promoter Score of 77 (out of 100), making us among the highest-rated organizations in the educational travel industry.

Spreading Your Message Wide & Far

Our community of active and interested participants is more than 700,000 strong. We communicate through a wide range of channels, including direct mail, email, search engine marketing, social media, influencer, radio and television messaging.

How it Works

Road Scholar’s marketing opportunities are flexible and affordable, and can be combined to create unique and dynamic multi-channel campaigns.  Our dedicated and talented team of marketers, writers, designers, and program staff are well-equipped to support your campaign goals. You can pick and choose what works for you. 

Opportunities for Road Scholar Sponsorship

See all the ways you can introduce your company or organization to our community of lifelong learners, or download the PDF here.

Co-Op Marketing
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Get Started

Want to learn more about being a Road Scholar sponsor? Email marketing@roadscholar.org.

Who are Road Scholars?

Education

  • 84% have a bachelor’s or higher degree
  • 48% have higher degrees — 36% have a master’s degree and 12% have a doctorate or a professional degree

Employment

  • 68% are retired.
  • 27% still work part time or full time.
  • 41% of Road Scholar households have at least one person who was or is involved in the field of education.

Financial Independence

  • Road Scholar participants have annual average income of over $62,000.
  • 92% of Road Scholar participants own their own homes.
  • 52% live in two-person households and 46% live in one-person households.
Road Scholar's Report

“My trips with Road Scholar have been consistently exceptional. The trips are well planned and organized, but flexible enough to accommodate individual interests. Road Scholar attracts interesting, thoughtful participants and I have made at least one friendship that will last long after the trip. I can't recommend Road Scholar too highly!”

- Mary Millar

“We just completed our fourth trip with Road Scholar and we’re already planning our next adventure. Road Scholar is attentive to every detail ensuring the maximum satisfaction and comfort for the traveler. They also ensure a 360-degree learning experience: touching on the people today as well as the cultural, historical, geological and mythical relevance of each site visited! You return home enriched by the experience. We would rate them a 10 out of 10!”

— Kathleen Ancker