| |
The story begins with developments that occurred in parallel universes.
In 1962, at the New School for Social Research in New York City, the administration
approved the formation of a self-governing group of retired public school
teachers who wished to design and manage their own schedule of course
offerings, providing faculty from within the membership. The new Institute
for Retired Professionals, was immediately popular and grew to 200 members
with a lengthy waiting list by the end of its first year. Despite its
success, several years passed before similar groups sprang up elsewhere
in the country.
In 1976, the IRP's founder, Hy Hirsch, hosted an informational meeting,
inviting institutions interested in learning more about the IRP. That
conference prompted further expansion of these Institutes for Learning
in Retirement (ILRs) into half a dozen new host institutions, including
Brooklyn College, Harvard and Duke. It was clear, however, that the gradual
spread of the movement was not a cookie-cutter operation.
| By 1985, about 50 programs had been established at colleges
and universities, primarily on the east and west coasts. Henry Lipman,
then director of the New School's IRP, and Sara Craven of Duke ILR,
shared with leaders of other programs their desire to help people
start their own learning-in-retirement groups. Dr. Kenneth E. Young,
director of the American University Institute for Learning in Retirement,
proposed the concept of the Institute Network. He suggested a central
coordinating agency that would publish a directory of the existing
Institutes and a newsletter, and provide start-up assistance for new
groups through workshops and written materials. |
 |
|
Meanwhile, in 1975, Elderhostel had been developing rapidly from its
humble beginnings in New Hampshire. Older adults from near and far were
invited to occupy the otherwise empty dorms at several college campuses
and join in week-long programs taught by star faculty members featuring
three mini-courses on a variety of subjects. Within its first five years,
Elderhostel expanded into all 50 states. By 1985, its program sites numbered
950, all published in a hefty catalog to a mailing list of 500,000 mature
learners.
While Lipman, Craven and Young conferred, Elderhostel's first and longtime
president Bill Berkeley (who retired in 1997) was just becoming acquainted
with the Institute concept. Berkeley liked the idea that constituents
could enjoy longer-term learning opportunities in their own communities
without the need for travel or overnight lodgings. Young felt that Elderhostel
would be an appropriate organization to take on a leadership role in this
effort and guided Berkeley's exploratory research.
Berkeley and his senior staff took turns visiting many Institute programs,
striving to identify the common attributes which seemed most essential.
Young urged them to present alternative models from which ILR instigators
could choose the features best suited to their situation.
In getting to know different ILR programs, Elderhostel staff noted in
an internal memorandum that There is a fierce loyalty to the local program
and a deserved sense of pride in what has been created by the membership.
How to work together to mutual benefit is the question.
Gradually, Berkeley became convinced that no other national organization
was as well equipped as Elderhostel to lead the expansion of the ILR movement
which he felt strongly would be of benefit to thousands of people. Elderhostel
is the logical major player, he wrote, and we ought to offer our resources
to this new and exciting educational movement for older adults. After
a few unsuccessful attempts to attract foundation funding, Berkeley appealed
to the Elderhostel Board to provide direct funding for the new project.
Some critical assumptions were made about costs, revenue sources, and
future growth. The plan called for the new venture to be breaking even
within five years. Given the strong growth trends projected for Elderhostel,
Berkeley felt comfortable in recommending the bold new initiative.
In June 1988, Elderhostel announced the creation of the Elderhostel Institute
Network (EIN) to assist colleges, universities and older adults throughout
the country to learn about and develop campus-based Institute programs.
A written plan for the Network cited Elderhostel's unique capacity to
aid the growth of the Institute movement. The vision was that Elderhostel
would provide an appropriate, experienced administrative base, sensitive
to the need to encourage programmatic independence and distinctiveness,
yet aggressive in pursuit of the opportunity to facilitate the rapid and
substantial expansion of this exciting educational concept.
Berkeley appointed Jim Verschueren to be director of the Network, to
be housed at the University of New Hampshire, near his home. Having been
involved with Elderhostel for 13 years already, Verschueren brought to
the new venture a thorough familiarity with Elderhostel's policies, structure
and people. His first year was devoted to learning more about the existing
Institutes and creating materials and workshops to help start new ones.
He soon realized how essential it would be to have the participation of
experienced ILRs as models and mentors for new groups. It seemed important
to provide services useful to the mature groups as well as the new, specifically
a newsletter and opportunities to meet and exchange ideas.
An Advisory Committee was established, made up of experienced ILR leaders
and Elderhostel administrators. They settled on using the term Institute
for Learning in Retirement or ILR as a generic term for the constituent
groups, since several of the existing groups were using that name. Verschueren
drafted a working definition of an ILR, and Henry Lipman made sure that
social interaction was listed as an essential element. The other advisors
agreed that the social component was indeed a major characteristic of
the ILRsone which remedied the isolation of retirement and encouraged
members to have a stake in their program.
Some programs which applied for Network affiliation did not match the
working definition on all its points. The advisory committee believed,
however, that a very broad definition of institutes should be adoptedevery
effort should be made to be as inclusive as possible...peer learning is
not possible at every institute, butmembership control over what is taught
is possible everywhere. (Francis Meyers, a committee member from PLATO
at UCLA, suggested the word input rather than control, framing a debate
which continues to this day.)
A series of development workshops was launched as the primary vehicle
for encouraging expansion of the Institute concept. The goal was to include
sufficient how-to information so participants could begin organizing new
ILRs immediately. To advertise the workshops, Elderhostel used its considerable
mailing list of older adults and Elderhostel program coordinators at its
sponsoring colleges and universities.
The basic workshop formula evolved, and Verschueren recruited and trained
a cadre of two dozen volunteers to serve as presenters and, subsequently,
as consultants to fledgling ILRs. The core of each workshop was a set
of presentations of two or three different ILRs as models," describing
their academic programs and the structural underpinnings and procedures
of their organizations. An effort was always made to feature ILRs which
contrasted with each other in terms of size, fees, type of community,
or course leadership (i.e., whether peer leaders or professional faculty
were used.) The message was always clear get local participants involved
in designing their own organizations.
In Canada, Dr. Randy B. Swedburg of Concordia University (Montreal),
supported by the Seniors Independence Program of the Canadian government,
documented the varied features of existing educational programs for seniors.
He was enthused about further expansion of ILRs, and since 1991, Elderhostel
Canada (now called "Routes to Learning") has collaborated with
the EIN office and given assistance to Canadian ILRs in their formative
stages.
The Advisory Committee urged that training materials include realistic
sample budgets, to ensure that, once established, Institutes would have
a reasonable chance of sustaining themselves. They were concerned that
organizers would be tempted to keep fees artificially low, to entice new
members, and then face difficulties if higher fees were needed later on.
Even at this very early stage of the Network's formation, the issue arose
as to whether the Network should give assistance to organizers of new
LLs in a location where there may be competition with an established Institute.
Nancy Sack of Harvard ILR was one advisor who encouraged a posture of
aiding the development of new Institutes wherever they might be. The committee
agreed, and the policy was adopted.
Convinced early on that the affiliate dues alone could never sustain
the home office, Elderhostel's leadership approved the establishment of
the Johnny Appleseed Fund, playing on the Network's underlying theme of
seeding and nurturing new Institutes. In preparation for the first direct-mail
fund drive, the EIN logo was created, depicting a hand planting a seedling
which matures into a fruit-bearing appletree.
By 1993, the Network had grown to include 100 Institutes, most of them
newly founded with Network assistance. An associate director (this author)
was brought on, with a charge to develop further the menu of services
to affiliate groups, in particular the newsletters, regional conferences,
and experimental study travel programs. A Network staff of four was now
working with volunteers from many parts of the country to provide useful
consulting services to ILRs in their formative years.
In 1994, a 16-minute video was produced as a promotional tool. Entitled
Institutes for Learning in Retirement," it featured cameo appearances
by many ILR members explaining the core attributes of ILRs, especially
the benefits that participation brings to them and their host institutions.
A sequel video, on the mission and activities of EIN, was distributed
free to all affiliates, urging its use as an orientation tool for new
members and leaders.
The staff were often asked, Why not use the Elderhostel catalog to talk
up the ILR concept"? The answer was the same then as now: the anticipation
that it would generate more interest than could be handled adequately.
Indeed, this rationality was supported by reader response to a 1996 article
in The Elderhostel Insider, a newsletter for frequent hostelers."
With circulation of a mere 75,000 (less than one-tenth the circulation
of the Elderhostel catalog), the article drew more than 1,000 queries
to the Network office.
Rather than stir more demand by promoting the idea to prospective ILR
participants, it seemed wiser to prepare to meet the demand by directly
persuading more institutions to sponsor ILRs. Both Verschueren and Associate
Director, Mary Linnehan spoke regularly to audiences of college and university
administrators, at the conferences of the American Society on Aging, the
Association for Continuing Higher Education, the Association for Gerontology
in Higher Education and the American Association of Community Colleges.
The word was spread also by ILR members and staff of ILR-sponsoring institutions,
presenting and networking at various professional gatherings.
In 1995, Jim Verschueren moved on to a new role at Elderhostel headquarters
in Boston, and Mary Linnehan was promoted to the position of director.
Staff continued experimenting to find the right mix of services to affiliate
ILRs. Study travel programs were offered and well received. EIN also sponsored
dozens of regional conferences during its first decade, all with exuberant
attendees numbering from 20 to 230. But it was a continuing challenge
to offer these programs at an acceptable price and still cover administrative
costs.
By 1997, the number of affiliates exceeded 200, and the emphasis of EIN
was shifting. With word-of-mouth publicity abounding, EIN's materials
and mentors continued to help new ILRs spring up at a rate of 25 per year.
Efforts now focused increasingly on an expanding menu of services for
existing ILRs, which now included conferences, study travel programs,
periodical newsletters, an annual survey and directory. On the Advisory
Committee's recommendation, conference programs gave more attention to
the needs of mature ILR organizations, featuring topics such as membership
growth, space limitations, and differences between younger and elder members.
A new email discussion group called EIN Forum also helped to meet those
needs.
In July 1997, the EIN office was moved from Durham to join Elderhostel
headquarters at 75 Federal Street in Boston. A new Elderhostel president,
Steve Richards, came on board that fall as Bill Berkeley retired.
In the spring of 1998, the staff obtained Richards' support, and Elderhostel
Board approval, for a study called EIN Future Search. The study aimed
to assess both the costs and the value to ILRs of services provided by
EIN, and to re-envision the best future relationship between Elderhostel
and the ILRs. The very successful EIN*10 Conference, held in Washington
D.C. in June of 1999, provided a rare opportunity for fruitful discussion
and planning for the next Millennium. The members and leaders of the ILR
movement are now sufficient in both numbers and conviction to build a
self-reliant future, one that follows the ILR principles of member leadership
and responsibility. To that end, EIN has become a dues-free, "virtual"
organization, providing services from a special section of the Elderhostel
web site.The ILR movement continues to have a viable advocate organization
for the growth and a national/international voice.
|
|

I WANT TO LEARN ABOUT ...
in
or
Add price, activity level and more.
Tell a friend about Road Scholar and this month you could win a
$2,000 gift certificate!
Congratulations to our latest winner, John & Linda V.
|